An Independent Advocate in Your Corner
Like a mortgage broker for solar. I shop the market so you don't have to.
The Broker Model
What is a Solar Broker?
Like a mortgage broker shops loans, a solar broker shops solar. Chris reaches out to vetted NJ installers on your behalf, brings you competing quotes, and explains every line of every contract. He gets paid by the installer when you sign — never by you.
Three Ways to Go Solar. Only One Works for You.
| Comparison aspect | Direct Installer | Lead Gen Platform | Chris (Broker) |
|---|---|---|---|
| Who they work for | Themselves | Sells your info | You |
| # of quotes | 1 (theirs) | 3-7 (strangers call you) | Multiple (Chris presents) |
| Personal contact | Call center | None | Chris's cell phone |
| After the sale | Often disappears | No involvement | Chris stays involved |
| Roof assessment | Sometimes | Never | Always included |
| Cost to you | Their markup | Free (you get sold) | Free |
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Competitor Patterns Chris Avoids
Why NJ Solar Has a Trust Problem
Documented patterns in NJ Attorney General actions, BBB complaints, and customer reviews:
- Momentum Solar — NJ AG settlement for deceptive sales practices
- Sunrun — widespread 1-star reviews citing post-sale ghosting
- Trinity Solar — 2.7/5 BBB rating, hidden lease escalators
- PosiGen — bankruptcy; customers left without warranty support
Citations: NJ Attorney General office, Better Business Bureau, ConsumerAffairs. Reflective of public records as of 2026.